Here is a list of startup wisdom copied from onstartups.com. Some great ideas and pick me ups.

 The right time to hire the first person is when you think you are going to die. 

Do what you are naturally good at. Starting up is hard enough as it is.

Be prepared for serendipity. Viagra was originally a failed heart medication. 

Don't reward people with bonuses. They don't remember them. Give them experiences. 

Long term thinking: I've always wanted to build something that will survive beyond me. 

One model doesn't take you through. We had to move from generalists to specialists. 

Venture capital is not a necessary evil. It's neither necessary nor evil.

Forget about competitors! You want to create something so good people will want to copy it. 

Negotiation 101: "Shut up" 

You set the rules in your start up. Don't live inside someone else's box. 

Ask simple direct open questions and LISTEN!

Be so good they can't ignore you. 

Companies spend about 10% of the time hiring a person compared to getting rid of a bad one. 

Different & Crazy can look the same at first. Real difference requires some risk.

Don't change the model! Change your management practices! [

Don't follow a map. Make a map.

Founders bring with them personalities and philosophies that set the tone for the company culture.

Great ideas are fragile at birth because they are indistinguishable from crazy stupid ideas.

If you can write it down I can have it built cheaper.

If you invest in the experience (not just the product) everybody wins. 

Just because the tide is out doesn't mean that there's less water in the ocean. 

Passion is an extreme version of caring and believing.

Love your inner salesperson. 

People like to be sold to in their own language not yours.

Problems should be the currency in your company. 

Customers will always tell you how to improve but not how to be different. 

Traction requires friction.

Work definitely feels like work unless you're passionate