Every business every day will be faced with a situation where the values of the organization will be tested. A shady deal, discounts, cash payments to avoid VAT, backhands, employments and awarding contract all amounts to having to measure yourself against what you say in your mission and values statements. But who holds us accountable; who if anyone, will keep an eye out for what we do? Some I have chatted to hold to the position that you are only guilty if you get caught and others only if you are convicted.

With Lead SA calling for better personal governance we have seen a small increase in behavior but there still seems to be a huge lack of core morality in business.

Enter Unashamedly Ethical, an organization that welcomes good governance in personal, business, church and government. They provide an online pledge form that can be downloaded and signed allowing your details to appear on their directory. But this is not just another fad list to join, they have their own Ombudsman who will assist in resolutions and settlement of any disputes between third parties and UE members. This accountability provides the backbone to their service.

Take time today to read their pledge form, consider the implications and signup for both yourself and your business. Then wear their logo with pride in the market place.