When putting all your online strategies together it is important to always remember your ultimate goal: To start and continue profitable conversations. But this is never as easy as it may seem, so lets break it down into 5 simple steps, what I call the 5 C’s of online success.

Capture – You need to capture the information of those who have visited your site or online platform. At least their first name and some form of communication, either their email address of cell number.

Categorize – Understand a little about their needs and wants and be able to steer them into the right direction. Some people just want to browse, others will be your biggest customer, determine who is who and guide them to where you need them to be.

Clarify – To be able to serve them better, you need to clarify their needs a little more. Get more information from them, ask them questions, decide what product or service you offer will best suit their needs and wants.

Convert – Conversion is your hard sell. This is when you can put the contract and price in front of them and get them to sign. Do this openly and honestly. Do not try to manipulate people into giving you their money, it is not a good way to start a relationship.

Conversation – Continue this step with every person you have made contact with. Keep them talking, reading, commenting and coming back. Remember it is 10 harder to get a new contact than it is to keep an existing one. Use all your social media platforms, blogs and emails to keep them chatting. This keeps your brand top of mind for both further sales and referrals.

Capture, Categorize, Clarify, Convert, Conversation = Cash