SEO is allthe buzz at the moment with businesses paying huge monthly premiums to get their ranking up to the first page on search engines. It is an ongoing issue of keyword density, back links, meta tags and descriptions. A lot of effort goes into developing an online ranking.

But what about the reputation of a business? Known also as ORM or online reputation management, social media platforms allows us to monitor and manage any good or bad comments made about our business within minutes of them being posted.

Having all the ducks in a row and all the check boxes ticked still will not give you the sustainable business that we all desire. What is required is a good SEO strategy. Super Entrepreneur Optimisation comes from a well defined customer service, clear goals and objectives and a feedback referrals system that works and is taken seriously. A bling site may bring people to you once but great service will keep them coming back. Here is a simple exercise to do with you clients this week; ask them to rank your service or product out of 10, then ask them what would make it a 10. Make a list of the suggestions and see how open you are to implementing these in your business. Do some SEO and make a difference to your super entrepreneur optimisation.