Exploit Yourself, a new social media-based reality show, will be hitting online screens on 01 June 2011. As the title suggests, 10 chosen entrepreneurs will push themselves – and their businesses – to the limit in a battle for the Grand Prize and title of Top Entrepreneur. 

The concept was co-created by Cape Town communications company, Media Rendezvous, and Entrepreneur Incubator and Academy who, in association with other businesses, put the show together.   

The series will run for 16 weeks during which 10 contestants will take part in a string of developmental workshops and seminars and will be required to complete tasks to help grow their businesses. Each contestant will be judged on their business’s percentage of growth and graded according to their online popularity. 

“The series will showcase real entrepreneurs in real situations and aims to highlight what it takes to run a small business in our developing country,” says Bruce Wade, show creator and owner of Entrepreneur Incubator and Academy. “We hope that it will have a positive influence on this often ignored part of the economic sector.” 

The show will be run through a dedicated blog website where each contestant’s progress will be posted with additional coverage on social media platforms such as Facebook and Twitter. Readers will also be asked to comment and interact during the show and a final audience vote at the end of the 16 weeks will determine the winner of the Entrepreneur Choice Award. 

Various spot prizes and business development rewards will be up for grabs weekly and the show will conclude with a gala dinner in September where winners in the different categories will be announced. 

NOTE: Applications are now open: If you would like to become a contestant on Exploit Yourself, complete the online application form available at www.exploityourself.co.za by 13 May 2011. Contestants will be announced on 20 May 2011.

For more information or to get involved, either as a programme or prize sponsor, contact Bruce Wade on 082 685 7133 or email bruce@ie.co.za.