•  It’s the stuff you leave out that matters.
  • Focus on substance, not fashion.  Focus on what won't change. 
  • When good enough gets the job done, go for it.
  • When you make tiny decisions, you can't make big mistakes. 
  • Pour yourself into your product.
  • You rarely regret saying no but you often regret saying yes. 
  • Better your customers grow out of your product, than never grow into them. 
  • You can’t paint over a bad experience with good marketing.
  • All companies have customers. Fortunate companies have audiences too.
  • Instead of out-spending your competitors, out-teach them.
  • Let customers look behind the curtain. 
  • Leave the poetry in what you make, there is beauty in imperfection.
  • Marketing is not a department, it's the sum total of everything you do. 
  • Don’t hire for pleasure; hire to kill pain.Don’t make up problems you don’t have yet.
  • A business without a path to profit is a hobby.