Marketing is not all about flyers, tag lines, copy and pictures. Marketing is all about building profitable relationships with key people. This involves getting out of the office and talking to people, meeting new people and building relationships.

You need to have a strategic plan to identify and meet Brand Champions for your business. Brand Champions are people who know the people that you want to do business with. Let me give an example. A Client of ours does Breast Feeding Consultation. She had issues on how to meet with Moms and their new born babies. This is an issue because they are mostly locked in doors somewhere in survival mode during the period they need her help. So we identified the Brand Champions: The secretary and nurse in the Gynecologist’s office. Building a relationship with just 10 of them and the phone will never stop ringing.

Giving the right information to the right people at the right time will go a long way to building solid relationships for your business. Find your brand champions and start working. This is marketing.