Isha Edwards from EPiC Measures was interviewed on Inside the Winners Circle this week in Atlanta. 

Marketing is both a verb and a noun, Isha explains, it needs to be worked at consistently. EPiC Measures has assisted many brands to gain the upper hand in the market place both in US and other countries. They have also been able to launch a business network linking start up businesses in Atlanta, Caribbean and South Africa. Isha is our Entrepreneur Ambassador to the US for Entrepreneur Incubator and has been involved with our Leadership Programme 2010 and Exploit Yourself 2011. 

Some extracts from this interview:

What 3 things would you consider important when it comes to marketing?

• Be consistent in your story; remain true in your brand and what you stand for.
• Be accurate in your story; keep to facts and your vision. Never deviate from what you stand for or what you have said before.
• Be targeted in your story telling; focus on a specific portion of the market at any one time. Avoid trying to be everything to everyone.

What are some of the lessons you have learnt in Marketing that people often get wrong?

•  Set obtainable goals in your brand development
• Do not base your success on other people’s success, use what you have and plan to be and build on that
• Be yourself, seek to find that individual identity that will set you apart from others.

You can listen to the whole interview here or read more about Isha on www.Epicmeasures.com or www.Ishaedwards.com