When it comes to business and personal values, it is often Integrity that is selected by most people on their list of top 5. But if we look at what integrity is all about we find that it cannot be a value on its own, it is the core of all your values. It describes how you address your other values and how fast you recover from them once they have been violated, this is your integrity.

Both myself and the business have signed up for the Unashamedly Ethical pledge on their website. They offer you the chance to put your hand up and say “Yes, I wish to be different from those around me and run both myself and my business with integrity. Here is a list of their pledge statements:

We commit 

To be honest and ethical in all our dealings.

To provide efficient, economic and effective products and services in an impartial manner.

To provide all stakeholders with timely, accessible and accurate information.

To refuse to elicit, accept or pay any bribes, and to report those who do.

To negotiate all contracts with the utmost integrity.

To pay taxes, and to pay all creditors on time.

To pay reasonable salaries and wages.

To submit ourselves to just and ethical governing authorities.

To remember the poor by investing generously and sacrificially in the broader community.

To collaborate with our peers to impact our community and nation. 

So Integrity is not a value, it is just how we do business.