What do we need to realize the potential of entrepreneurship in South Africa? Well the easy answer is more entrepreneurs. But the right answer would to create more channels that assist people to identify their potential and then incubate them from where they are at to a place of sustainability. What we need is more Incubators that assist people in developing businesses.

So what is an incubator? It is easier to answer, what an incubator is not: it is not a place where free grants and help is handed out at some info kiosk. It is not a place where others will do your business plan for you and then expect you to succeed. It is not a place where office accommodation and second hand equipment is provided for free. It should not be an institution that breeds entitlement.

Entrepreneur Incubators need to seek out talent and breed greatness through action and accountability whilst bridging the identified gaps with education and mentorship. We can only grow entrepreneurship through entrepreneurship, not through handouts and entitlement.

This week we got to appoint our first three associate coaches into the EI structure. Each coach has been trained up and equipped to train, mentor and coach business owners and entrepreneurs within their desired niche or sector.

We are very proud to announce that Carrie-Anne, Mike and Ntuthu are now ready to take on clients and begin to have a positive influence on the entrepreneurial market in Cape Town. We still have a few others on our list in Cape Town and hope to begin to expand our coaching association to Johannesburg in the new year. For more details on our association and our coaches click here.