As the eyes of the world turn towards South Africa we have begun to see a huge change in attitude of people in our own country as we welcome visitors from around the world.

We had millions of people out in the streets celebrating the SA team on Wednesday and again on Friday we have called all people to take to the streets to blow their vuvuzelas to welcome the world to the start of the tournament. This Facebook event started just 7 days ago have amassed a huge following and interest.

Social Media marketing around an event is an interesting experiment and this is proof that social media does work. All one needs is a good event around a brand that creates a vibe of interest and let it loose on the web waves. We have collected a series of statistics on the interest that we should be able to share by next week.

As we enjoy the ‘gees’ and watch the games, look and learn from how people act and react and then look at your business to see how you could change or improve your marketing efforts to gain support for your brand.

Share your ideas here; let’s build up some experience and knowledge.