We continue with our Conscious cycle series as we look at the automatic quadrant we call Unconscious Competence.

The ability to do something without having to think is somewhat of a dream place to be. We breathe, pump blood around our bodies, drive, shower, shave and walk around in town with very little conscious effort. We rely on muscle memory and reflexes attune to the environment that will alert us if anything out of the ordinary happens. This is a fine place to be if we want to live our lives on automatic and not engage in reality. We have both strengths and opportunities here that we need to explore. Build on your strength of having this skill but also exploit the opportunity of being able to improve or teach this in your business. Do a series of feedback sessions with your clients and read their comments on what you can improve on the day to day routine of your offerings. Add something special and make it a WOW experience rather than just another foot through the door. Do a referral campaign and build your customer base, add some market research to this to broaden your brand or offering footprint. Being great at something does not mean you can go to auto pilot and relax, use this platform to leap into the future with expansion and growth in mind. List these areas and take action today.