Remember the song “I’ve got a combined-harvester and I’ll give you the key” from the early 70’s. Was this the beginning of this movement or as all good things was it just copied from African tradition of bata and ubuntu. Anyway the rise of collaborative consumption and the joint venture for the greater good of the community can be seen as a major trend in small business.

A simple rule applies: Do I have something that I am not using right now that could be used by others who need it? Simple enough, sounds like a market gap analysis, but what about looking at the collaboration factor and not the economic gain issues for a moment and then begin to share and cooperate with the joint progress of entrepreneurs and people in general. Check out the video below and vist these guys here. They have some good stuff going on. Also just pop on over to any African village or community and see it in action as it has been done for 100’s years.