One of the hardest part of starting any business is selecting and registering the name. Not only is this a very personal issue tied up with lots of emotion but you need to jump through a series of hoops and holes to get it all done. Here are some basic guidelines and processes.

Your business name should not:

  •  Be named after you or any family member if you ever want to sell it
  • Be limited to an area if you ever want to expand to other areas
  • Be focused on one product or service if you will expand to other offerings
  • Be in a language that your customers and suppliers do not understand or can pronounce

Your business name should:   

  •  Be descriptive and identify what the business does
  • Be easy to remember and spell
  • Represent the confidence of what you will offer
  • Be short enough to fit on a business card or baseball cap
Remember to:

  •  Chose correctly her type of business structure you will need for the long term future
  • To check that the name is available on the business directory, web and trademark both locally and international if required.
  • Register all the domains .co.za .com .net .tv that you may need for the future
  • Do not get ahead of yourself and spend money of logo design until you have secured and registered the business name

It is also always best to consult someone to assist you with this process who can guide you through the hoops without any emotional ties.