Posted by Bruce Wade on Friday, December 2, 2011,
Isha Edwards from EPiC Measures was
interviewed on Inside the Winners Circle this week in Atlanta.
Marketing is both a verb and a noun, Isha
explains, it needs to be worked at consistently. EPiC Measures has assisted
many brands to gain the upper hand in the market place both in US and other countries.
They have also been able to launch a business network linking start up businesses
in Atlanta, Caribbean and South Africa. Isha is our Entrepreneur Ambassador to
the US for Entrepreneur Incuba...
Posted by Bruce Wade on Wednesday, April 6, 2011,
Customer centric marketing strategies are
all about understanding your customer. To do this we are assisting our clients
to better understand who they want to sell to by creating those all important
To help us we have made use of our newest
happy faces to join our team: Our Marketing Balls.
Each has a cute face, a name and a profile
based on a typical customer. Once we understand who we are selling to it
becomes a whole lot easier to define the features, benefits and prices ar...
Posted by Bruce Wade on Friday, March 25, 2011,
We found this presentation on Prezi.com and though it was a good one to share with you. It is a marketing presentation for Hubspot but also contains some good information. Worth a few minutes to go through. Also check out the fancy processing of Prezi, we are very impressed and using it for our Academy courses.
Posted by Bruce Wade on Tuesday, March 15, 2011,
Marketing is not all about flyers, tag
lines, copy and pictures. Marketing is all about building profitable
relationships with key people. This involves getting out of the office and
talking to people, meeting new people and building relationships.
You need to have a strategic plan to
identify and meet Brand Champions for your business. Brand Champions are people
who know the people that you want to do business with. Let me give an example.
A Client of ours does Breast Feeding Consultation. ...
Posted by Bruce Wade on Thursday, March 10, 2011,
Capitec has released their first advert showing the way in their compliance for the CPA (Consumer Protection Act) due for implementation on 31 March. The CPA is there to protect the consumer against being bullied by the big corporates. We are looking forward to how the other banks will comply. Well done Capitec.
Posted by Bruce Wade on Tuesday, February 22, 2011,
In the world of small business, the word “try’
and ‘hope’ should not be part of your daily vocab. We are not called to try and
make it work, or to hope the results are positive. We cannot run our business
We need to be prepared for the future, no
matter how unknown it may seem.
Never plan a marketing campaign and then
hope someone will call, plan in order to ensure someone calls. Get your details
correct, plan the execution to the finest details and then sit back with
Posted by Bruce Wade on Tuesday, February 8, 2011,
Service providers in the industry go
through a certain routines with customers each day. It becomes second nature
and they become proficient in the task, then it begins to slip. We begin to
rely on muscle memory and begin to operate in the Unconscious Competence
quadrant. Some examples of this I have experienced are:
My doctor doing the post opp exam on my
The booking agent at a hotel or rental car
The check out person at a supermarket
And my pet hate the waiter singers at the
Posted by Bruce Wade on Tuesday, January 18, 2011,
The world has changed and with it comes a
huge change in marketing trends and the needs of our customers. We keep a close
eye on marketing here at EI to keep up with the new thoughts and technology, and
have been able to come up with some new, old and revamped ideas for marketing
your brand this year. Here are some ideas to put on your next marketing discussion
Marketing is getting in the face of your
customers, big light displays, electronic billboards, whole buildings. We have
Posted by Bruce Wade on Monday, November 29, 2010,
Just after the end of the World Cup this
year I received this email:
Someone is smiling upon you today :) Are
you ready for this??
CONGRATULATIONS! YOU'VE WON!!
You were the first entrant to correctly predict Spain as the final winner of the
World Cup 2010, you found the corresponding cup, you sent it in, and now you'll
be receiving 2 AMAYYZING Springleap T-shirts every month for the rest of the
year. Well done!!
Ever since then I have been receiving some
awesome shirts in the post each mo...
Posted by Bruce Wade on Friday, October 29, 2010,
Last night I attended the Heavy Chef Session and got to listen to Seth Rotherham and Rich Mulholland. The
place was packed to capacity and then some more. We got to hear how Blogging
was far from dead and still had a huge role to play in the future of social
media and small business marketing. Yipeee, I can keep my day job.
The one factor that stood out for me was
that here were two so called successful people who had made some serious money
and were respected by the community as bloggers of...
Posted by Bruce Wade on Sunday, August 15, 2010,
There is a huge increase in the requirement
for small business owners to get online using video and podcasts. We have been
playing in this arena for some time now and finding out the tools and
techniques required for this. We have also had many enquiries about how to do
this, so in response we have put together a workshop/discussion group for this
Saturday 21st Aug.
We have invited some experts in video,
voice and Camera work to chat to us, but it is designed as a share and learn
Posted by Bruce Wade on Thursday, August 12, 2010,
The new trend for blogs and business
websites is to make a short video, upload it to Youtube and play it on your
site or blog. This has been encouraged by Google for better SEO and it helps
build relationships with people who get to see you in action before they get to
buy from you.
In theory this is a brilliant idea and easy
to do. Or is it?
If you have a Mac and plenty of high tech
equipment, a degree in sound engineering and video editing then it is fun and
easy. If on the other hand you...
Posted by Bruce Wade on Tuesday, July 27, 2010,
I was walking through Greenmarket Square in Cape Town this week and got
to witness the local craft market selling tactics first hand. Each time I
slowed to look at an item I was accosted by the store holder with a well thought
out selling speech and deal makers. At first this was fun and I got to interact
with the seller about their work and what they did, where they came from and
their business. But then it was the same with all the engagements, selling
turns to desperation and the negotiati...
Posted by Bruce Wade on Saturday, July 24, 2010,
Just the thought for most of kissing your sister is enough
to bring those scrunched up face looks of disapproval. Very similar looks and
emotions come to business owners when we chat about marketing and having to
write copy for the latest campaign.
The secret is, that just like kissing your sister, once you
get into it and overcome the initial emotion of inertia, it becomes fun and
interactive. The process needs to be set up with clear guidelines and defined
outcomes. Build in some measurabl...
Posted by Bruce Wade on Tuesday, July 13, 2010,
SEO is allthe buzz at the moment with businesses paying huge
monthly premiums to get their ranking up to the first page on search engines.
It is an ongoing issue of keyword density, back links, meta tags and
descriptions. A lot of effort goes into developing an online ranking.
But what about the reputation of a business? Known also as
ORM or online reputation management, social media platforms allows us to
monitor and manage any good or bad comments made about our business within
The Entrepreneur Incubator and Academy is a registered company in South Africa with a focus on developing Business Coaches in the Western Cape around Cape Town, but able to assist, coach, mentor and education entrepreneurs the world over
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