When faced with change or the beginning or change it is always advisable to start with an initial movement of huge proportion. This does a few things that go a long way to secure the success of the change project. A huge initial movement will give the team a boost of confidence and encouragement that improves the buy-in from all players. It also shows others that you are confident in the change and that you mean business. It also boils down to simple physics, it takes a huge boost of energy to over come inertia and begin momentum of any object.

 The same applies for a new product launch; start out with a huge initial impact on the market. Go to the world with confidence and courage that will show others that you mean business and are ready to take on the world with your business. Build confidence with your team that includes staff, suppliers, and customers. 

Be prepared to follow this initial boost with some good solid marketing and brand building with consistent and reliable service. People love a good launch but often fear the flash int he dark business, here today, gone tomorrow. Be prepared for the long hall and stickability.