In this series, we are looking at the key words that define a successful sustainable business. The first word is Innovation. This is defined as: Something new or different product or method introduced. Innovation does not always require you to be a techno-boff and discover a new formula or algorithm. It could be you doing an everyday thing in a new way.

But how do we identify where to be innovative? Simple: Look at the pain and anger in the world, then create a solution for the people who live in that cycle of ever increasing pain. Solving everyday problems requires that you look at the solutions before you look at the problem. This is innovation, dare to be different, start your day with a clean page and begin to design and map out your next product. Do not be hemmed in by the restriction of current beliefs or technology, stretch your mind, body and soul until you have found innovation. Then share it with the rest of the world. Once again, it does not need to be a space station or solve world hunger; even the smallest things can be innovative. Paper clips, buttonhole repair kits, chewing gum disposer, coin sorter. All these are small yet great to have on hand each day to remove the pain in our lives. Keep reading blogs like this one and www.spingrwise.com or www.ideate.co.za for fresh ideas and trends.